Intel Announces Low-Cost Yolo Smartphone for Emerging Markets
Intel has just announced the Yolo, a low-cost Android handset, developed together with Kenyan service provider Safaricom. The Yolo is running an Intel "Lexington" Atom Z2420 processor first introduced at CES 2013, and will be the first Intel smartphone for Africa. The Yolo will be launched through Safaricom in Kenya, and will make its way throughout the African continent thereafter.
The budget smartphone has a 1.2GHz processor, a 3.5-inch (320 x 240 pixels resolution) display, 4MB of storage, a micro-SD expansion slot, and a 5MP camera. According to Techweez, the phone will ship with at least the Ice Cream Sandwich version of Android, dual-sim and HSPA+ support.
The Yolo costs 10999 Kenyan shillings (about SG$155), and will come bundled with 500MB of free data. There're no further details regarding the Yolo's availability outside of Africa, but for other massive emerging markets like India, there's the very first Intel smartphone, the Lava Xolo (Yolo, get it?) X900, announced in mid 2012.
"We're redefining what cost-conscious Kenyans can expect from a smartphone," said Peter Arina, general manager, Safaricom' s Consumer Business Unit. "The Intel-based Yolo smartphone strikes a unique balance between price and performance – we consider it to be a real breakthrough. It's great news that Kenya will be the launch country in Africa for smartphones with Intel Inside and we expect a great reception from our customers."
"We are delighted to partner with Safaricom in bringing the first smartphone with Intel Inside to Kenyan consumers" said Aysegul Ildeniz, Intel Regional Director for the Middle East, Turkey and Africa Region. "The new handset extends the benefits of Intel technology to more smartphone users around the world and we believe that Kenyan consumers will welcome the increased functionality and overall value of the device. We look forward to our continued cooperation with Safaricom."