Applications are one of the key differentiating features between smartphones. With competitors keeping up in the hardware race, the availability of certain apps on particular platforms plays a major role in a customer's purchase decision.
Instagram is a free-to-download photo sharing app which is currently only available for the iPhone. The application is a major success story and has approximately 50 million users. Besides providing a network for people to display their work, the app also has built-in filters which can transform your shot from a run of the mill photograph to a quirky, fun picture.
And now, the CEO of Instagram has stated that the company has started work on an Android version of their application. At present, a grand total of two people are working on the project and no concrete information on release dates are available.
There are already apps for Android users, such as Pixlr-o-matic, which provides a similar service to that of Instagram. However, dawdling should not cost Instagram much. With its huge base of users, sharing on Instagram is a much more attractive option and this is sure to draw users away from its competitors.