Mr Demos Parneros, President of U.S. Retail for Staples Inc, has indicated that Amazon is set to release up to six new tablets soon, including a 10-inch model to compete with Apple's iPad. Staples Inc is a mega-office supply chain store in the States which carries the current Amazon Kindle Fire tablet.
Amazon's spokespeople, however, have declined to comment on the company's forthcoming plans according to Reuter's report. The first 7-inch Kindle Fire SKU was launched in America last year. Besides the iPad's presence, Amazon has been feeling the heat recently following the Nexus 7's launch. Google's 16GB tablet is apparently "sold out" in the States, and is no longer available from Google's Play Store. The 8GB Nexus 7, on the other hand, is reportedly in stock.
The Kindle Fire has come under fire of late for its poor build quality and cumbersome software applications. And it is critical that Amazon counteracts this negative outlook with haste, since their tablet is an ideal vehicle for the company to market its digital wares such as apps, music, movies, and games.
It is unclear if Mr Parneros was referring to permutations of the Kindle Fire, or a mixture of Kindle e-book readers and tablets. His statement, however, does echo the sentiments of industry observers who expect Amazon to introduce new tablets in time for the year-end festive season.