Singapore Telecommunications Limited (SingTel) announced today that it has acquired 100% of GTW Holdings Private Limited (GTW), the owners of HungryGoWhere for S$12 million.
Under the agreement, GTW will become a wholly-owned subsidiary of SingTel. Its operations will be merged with inSing.com, which is also a subsidiary of SingTel and Singapore's leading lifestyle and local search site.
By combining HungryGoWhere and inSing.com, SingTel will be the leading digital expert on food and culinary establishments and will serve over 70% of the visitors who rely on mobile and online means for food and restaurant advice.
“We are delighted to announce this deal. The talented HungryGoWhere team has built a much-loved brand which has become the go-to site for restaurant reviews and information, delivering a great experience around one of Singapore’s favourite pastimes," said Mr. Allen Lew, CEO Group Digital Life of SingTel.
HungryGoWhere recently developed and launched the TableDB Reservation Platform, built on tablet solutions, which gives restauranteurs a super-charged reservation book that is as mobile and easy to use as traditional pen-and-paper. This allows restaurants to not only take and manage reservations, but also improve in-house productivity and provide customers with higher levels of service through TableDB's unique CRM tools.
The merge with inSing.com therefore will create the most comprehensive, end-to-end food listing and reservation business in Singapore. It will also provide the most complete service for diners looking for a convenient one-stop shop for restaurant reviews, deals and reservations.
GTW's founders will continue to play an important role in expanding SingTel's hyper-local services here and internationally.
Source: SingTel NewsRoom