Hugo Barra: Xiaomi to Enter Malaysian Market in the Next Two Months
Besides announcing the setting up of an international headquarters (HQ) in Singapore, Xiaomi also revealed its plans to enter markets in the region with Malaysia as its second stop.
Hugo Barra, the Vice President for Xiaomi Global, confirmed in an interview with HardwareZone that "we have decided Malaysia is the next one". The company plans to enter the Malaysian market in the next two months.
He also mentioned that Xiaomi is planning to enter all markets in South East Asia although they have not figured out the order yet. Barra elaborated that the company needs to figure out how long it would take to set up operations in these markets.
Some markets such as Indonesia are harder to enter as e-commerce is not well developed, and Xiaomi is currently studying these markets.