HTC may be going big on Android with its Butterfly device, but the Taiwanese phone maker is said to drop plans to produce a large screen Windows Phone 8 (WP8) device due to the mobile platform's limitation.
According to Bloomberg, a source familiar with the project said that HTC did not want the device to have a lower display resolution than competing models. Currently, WP8 only supports display resolution of 720p. Its current portfolio of WP8 devices include the WP8X and WP8S.
Display size and resolution are expected to be the key aspects that phone manufacturers are going to focus on and compete in 2013. This year alone saw the introduction of mobile devices with higher pixel densities such as the third-gen Apple iPad (2,048 x 1,536 pixels, 264ppi), the Samsung Nexus 10 (2,560 x 1,600 pixels, 300ppi), Nokia Lumia 920 (1,280 x 768 pixels, 332ppi), WP8X by HTC (1,280 x 720 pixels, 342ppi) and the HTC Butterfly (1,920 x 1,080 pixels, 440ppi).
Without a larger screen WP8, Microsoft and its partners may face an uphill task in competing with the Android smartphones, which captured 72% of the mobile market in Q3 2012.