Hasbro Loses Case Over ASUS Transformer Tablets
Sometime last December, Hasbro, the company behind the Transformers franchise, filed a lawsuit against ASUS. The lawsuit was due to the Taiwanese company’s use of the term ‘Transformer’ for its Android tablets, namely the Eee Pad Transformer and the quad-core Transformer Prime. Hasbro claimed that consumers might think that the tablets are related to the Transformers robots.
Recently, in a quite unexpected turn of events, Hasbro has lost the lawsuit. The federal judge who was handling the case stated that the use of the term ‘Transformer’ accurately describes the functionality of ASUS’ tablets. He added:
There is nothing gimmicky about the Eee Pad Transformer or the Eee Pad Transformer Prime, nor can it be said that there is any similarity in the use or function between Hasbro and ASUS’ products.
Both the Eee Pad Transformer and the Transformer Prime can be attached to a keyboard module and turn into a laptop.
The judge also questioned Hasbro’s delayed reaction on the subject matter. The Eee Pad Transformer came out in March 2011, nine months before Hasbro filed the case.