GrabTaxi announced a partnership with Sony Mobile Singapore which will see its taxi booking app be preloaded in new Xperia devices and existing Sony Mobile users getting discounts off taxi rides booked through its app.
Starting from August 2014, consumers who purchase a new Sony Xperia device in Singapore will enjoy a one-time S$10 discount off their GrabTaxi ride. To enjoy this promotion, you have to key in the promo code, "#ilovesonymobile" in the promo code field when you make your booking with GrabTaxi. Do take note of the following terms and conditions:
In addition, Xperia users can enjoy unlimited S$3 discounts off any GrabTaxi ride till the end of the year. Simply key in "#xperia" in the promo code field when making your booking to enjoy the S$3 discount.
Eligible Xperia phone models include the Xperia C3, T3, M2, E1, Z2, Tablet Z2, T2 Ultra and T2 Ultra Dual. The S$3 discount is valid for the first 100,000 redemptions and for rides in Singapore only. The promotion is valid from August 1st to December 31st, 2014. Unlike the S$10 promo, this S$3 promo can be redeemed multiple times per customer.
To celebrate this partnership with Sony Mobile Singapore, GrabTaxi will also be giving away the following Xperia phone models in a contest:
Valid till the end of this month, consumers have to "like" GrabTaxi Singapore's Facebook Page. Thereafter, they have to take a photo or a selfie with anything green in the most original and fun manner. The photo has to be uploaded on the GrabTaxi Singapore's Facebook Page with a creative caption and the hashtag, "#GrabMeLah".
Two winners will be selected based on the most number of likes while another two winners will be selected based on the most creative entries from either Facebook or Instagram.
This isn't the first time GrabTaxi has partnered with a company to promote its brand. In April 2014, M1 partnered with GrabTaxi to launch Singapore's first carrier billing service for taxi drivers. The first 10,000 M1 customers who booked a taxi ride with the GrabTaxi app enjoyed a S$3 discount.