In a recent interview with Wired Magazine, Google's CEO Larry Page emphasizes the importance of companies taking "moon shots", talks a bit about the secretive Google X Labs and also Facebook.
In the interview, he revealed that one of his fundamental beliefs is that you should always try to improve a product by 10 times or 1000%. Page tries to instill this mentality into the company and explained that a 10% improvement basically means you are doing the same thing as everyone else.
This is also the foundations on which the Google X Lab was established. The lab is responsible for interesting and potentially world-changing projects such as Google's self-driving car and, more recently, Google Glass.
Page further explained:
You know, we always have these debates: We have all this money, we have all these people, why aren’t we doing more stuff? You may say that Apple only does a very, very small number of things, and that’s working pretty well for them. But I find that unsatisfying. I feel like there are all these opportunities in the world to use technology to make people’s lives better.
On Facebook, he admits that the company is "strong" in its position, but are also doing a bad job on their product. He also said that Facebook didn't need to fail for Google+ to succeed, and said that Google is taking a different approach. He believes that there is space for more than one company in that area.
Crucially, this interview took place in December last year before Facebook announced its new Graph Search feature. It'll be interesting to see what Page thinks of Facebook now.