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Google will stop serving Flash ads in 2017

By Marcus Wong - on 16 Feb 2016, 11:54am

Google will stop serving Flash ads in 2017

 

In what could perceived as another nail in Flash’s coffin, Google has just announced that it will no longer service display ads built with Flash starting January 2nd, 2017. In fact, from as early as June 30th this year, Google will no longer allow display ads built in Flash to be uploaded into Adwords and DoubleClick Digital Marketing, so it does appear that Flash is finally on its way out.

On its part, Google has created a separate page dedicated to providing help for customers who already have Flash ads uploaded to Adwords, with tools like HTML5 template galleries, and free HTML5 authoring tools to build ads from scratch.

Existing video ads using Flash will still continue to work, but this move by Google ensures that most (if not all) advertisers will shift to the HTML5 format, marking the end of the technology that brought enhanced interactivity options to the web but has subsequently become a frequent vulnerability target

With the shift to mobile devices for all our everyday computing needs, the lack of support for Flash on mobile has turned it into legacy technology that only really exists in the display ad space. Thus it’s perhaps fitting that the leader in both desktop web browsers and web ads is the one to kill off Flash forever.

Source: Google+ AdWords Blog, Mashable

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