Google Tweaks Search Algorithm to Handle Negative Publicity


Google Tweaks Search Algorithm to Handle Negative Publicity

The old adage that there's no such thing as bad publicity appeared to be working, even in search engines like Google. Until today that is. The search giant claims to have adjusted its algorithms to handle instances where negative reviews were helping to push the search ranks for websites of businesses up. This was in response to a NYT story about a merchant who deliberately harassed customers as it seemed to improve his rank on Google.

Google Blog - A recent article by the New York Times related a disturbing story. By treating your customers badly, one merchant told the paper, you can generate complaints and negative reviews that translate to more links to your site; which, in turn, make it more prominent in search engines. The main premise of the article was that being bad on the web can be good for business.

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