With failed attempts like Orkut and Buzz, social networking appears to be something that Google just can't get right. The search giant is trying once again with Google+, a new social networking service which takes on Facebook directly, but with a key difference.
NYT - But the Google+ project will be different in one significant way, which Google hopes will be enough to convince people to use yet another social network. It is meant for sharing with groups — like colleagues, roommates or hiking friends — not with all of one’s friends or the entire Web. It also offers group text messaging and video chat.