Google Store Opens In London

Google Store Opens In London


'The Chromezone', Google's first brick and mortar retail store has opened in a PC World on Central London's Tottenham Court Road. The 285 sq. ft. pop-up 'shop within a shop' sells Google's Chromebook notebook and a few other accessories such as headphones. The store will stay open until Christmas. A second store will be opening this week at the Lakeside shopping center in Essex with more planned in the coming months.

Google has hinted that if the stores are a success, more permanent locations may follow. "It is our first foray into physical retail," said Google's Arvind Desikan. "This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."

Source: Evening Standard

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