In just a short span of four months, Google has decided to halt its online retail avenue for its smartphone, the Google Nexus One. The company is choosing to work with its retail partners to keep the device out in the market for the immediate future. Specific reasons were given for the closure, with Google's Engineering Vice President Andy Rubin stating that the online store wasn't able to grow beyond "a niche channel for early adopters."
Reuters - Google said on Friday it will stop selling its Nexus One smartphone through its online Web store and will instead work with partners to sell the device through retail outlets.
"It's clear that many customers like a hands-on experience before buying a phone," Google Engineering Vice President Andy Rubin wrote on the company's official blog announcing the change on Friday.
According to Google, the Nexus One is still available to consumers in the US, Canada, UK, Hong Kong and Singapore via http://www.google.com/phone until there’s increased availability of Nexus One devices in stores. There's been no word on local telco availability for the Google phone just yet. But take comfort that if you aren't able to get your hands on the Nexus One, then you might want to turn to the HTC Desire, which shares similar traits to the previous Android device, with more goodies including the HTC Sense UI. More reports and comments about the Google Nexus One and the closing of its online store here.