Google Acquires Sparrow, Seeks to Beautify Gmail

Google Acquires Sparrow, Seeks to Beautify Gmail

Sparrow, makers of the very popular desktop Gmail app for Mac and also for the iPhone, has been acquired by Google over the weekend.

Popularly known as the company that made the Gmail app that Google couldn't, the deal was said to be worth under US$25 million. With the acquisition, the entire Sparrow team will now work exclusively on Gmail. This means that the Sparrow app, for desktop and iPhone, will no longer receive updates, only minor maintenance and bug fixes. The Paris-based Sparrow team will also be relocated to the main Mountain View campus in California. With this acquisition, reports say that, and we quote, "Google wants to bring polish, "beauty", and ease of use to all its Gmail experiences".

Not surprisingly, this latest acquisition has left some Sparrow users, who were eagerly anticipating greater things to come from the company, disgruntled. While thanking Sparrow's users, Sparrow's CEO, Dom Leca, also said, "Now we're joining the Gmail team to accomplish a bigger vision — one that we think we can better achieve with Google." Interestingly, many users believe that Sparrow would have done more good on their own than with Google.

Well, only time will tell.

Source: Ars Technica, The Verge




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