Google Acquires Frommer's Travel Guides

Google Acquires Frommer's Travel Guides


The Wall Street Journal reported earlier that Google has just acquired Frommer's travel guide business from publishers John Wiley & Sons. And according to sources briefed on the deal, Google paid around US$25 million.

According to the report, Google is not interested in acquiring Frommer's to build content. Instead, Google is looking to use Frommer's travel guide content in its search results so that they could then sell against it and also provide more tools for people to make travel arrangements.

The deal with Frommer's comes on the back of Google's earlier acquisition of Zagat Survey, whose millions of ratings and reviews have since been incorporated into Google's search results.

Source: The Wall Street Journal

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