Google is intensifying efforts to rival Apple's Siri with its acquisition of Clever Sense, a software firm that develops the mobile app "Alfred". The app leverages on a combination of artificial intelligence and machine-learning algorithms to provide personalized recommendations on nearby restaurants, coffee shops and bars.
According to TechCrunch, Google will integrate the Clever Sense team with its local services division which handles the business directory and reviews service of Google Places. Both companies appear to share the same vision for a future of delivering more intelligent, personalized recommendations and services to consumers.
Babak Pahlavan, Co-founder and CEO of Clever Sense - "Today, we are excited to join Google and start a new chapter in curating the world around us! Together with the Google team, we will accelerate our efforts toward this shared vision. Google helps local businesses connect with potential customers, and its worldwide presence can bring the value of Clever Sense to a much larger audience. Discovering local information is extremely important to both users and businesses, and the acquisition of Clever Sense will benefit both."
While the terms of the deal are not disclosed, a Google spokesperson stated that the company will maintain "Alfred" for the "foreseeable future". The acquisition of Clever Sense is expected to boost Google's local recommendations capabilities and put it in a better position to compete with Apple's Siri on the iPhone 4S.