While counterfeit printer consumables may be more affordable, they will always pale in comparison to originals when it comes to performance. In fact, these counterfeit products may even cause your product to fail.
So in order to allow consumers identify genuine Brother consumables before purchase, Brother has introduced an innovative holographic security label that will come with the consumables. Each security label comes witth two holograms that provide definitive visual authentication. By scanning a Data Matrix code with a smartphone or entering the unique product identification number at www.brother.com/id/, users can verify the authenticity of the product.