Flipboard Gets Snubbed by Wired and The New Yorker
Flipboard is facing a love-hate relationship with publishers. On the plus side, users can expect to see fuller content from The New York Times on the magazine-esque app, provided users are paid subscribers of the online news portal as well. At the other end of the scale, other titles like Wired and The New Yorker have decided to suspend ads on Flipboard. On top of that, the two publications will also be replacing Flipboard-formatted content with leaner versions affiliated to their own websites should readers desire to read the article in its entirety.
Ad sales appear to be the problem. According to Ad Age's report, Wired blames it on a lack of advertiser demand, while The New Yorker cites a lack of time and resources after pitching to agencies and advertisers for their magazine platform, iPad edition, and their own website. "We have to focus on our business, and that's a lot of stuff to get through on a sales call, a lot of opportunities," chirped Miss Hughes from The New Yorker. "People are really excited about what's happening on the web for us and on the tablet. It's just one more thing we can't get to on the sales call."
Wired was somewhat less candid about the cold-shoulder affair. Howard Mittman, Vice President of Wired, conveyed to Ad Age that "should digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary". It's still too early to tell if this is the beginning of the end for Flipboard. Both, Wired and The New Yorker, belong to Condé Nast Publications. However, sister titles like Vanity Fair, Glamour, Bon Appetit, and Details, will continue to serve content on Flipboard after enjoying significantly better ad sales success than their siblings.
Changes mentioned will take effect in July.