First Sony Ericsson Concept Store to Feature New Retail Design Opens in Singapore

Be Inspired by the New Sony Ericsson Retail Experience


Walk into the new Sony Ericsson concept store at Parkway Parade and participate in the Sony Ericsson entertainment experience.

The first in the world to feature the new distinctly Sony Ericsson retail design, the concept store provides consumers with an inviting, attractive and fun in-store experience.

The playful and interactive retail design includes:

  • 'Hologram' window display – provides a 360 degree virtual view of the Sony Ericsson phones and 3D demos of the unique features of Sony Ericsson phones
  • Sony Ericsson Blox – inspired by creative building blocks, these modular fixtures can be turned into window displays or video screens, or stacked to create display walls
  • Experience zones – allow customers a hands-on experience with Sony Ericsson phones and easy access to product information

The new retail design will be rolled out in Sony Ericsson stores across Singapore in 2011.

Visit the new Sony Ericsson concept store at #02-32 Parkway Parade, 80 Marine Parade Road, Singapore 449269.

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