Facebook Acquires Israeli facial recognition technology Face.com
Photos are clearly a big part of Facebook's strategy for the future. Not long after acquiring Instagram for a cool billion, the social media giant has upped its game by acquiring Face.com, an Israeli technology company specializing in facial recognition technology. This has been confirmed on Face.com's blog. The deal is believed to be valued at around US$100 million.
As Face.com’s speciality is mobile facial recogition, it could potentially allow you to upload a photo to Facebook while on the go, instantly receive suggestions of whom to tag, and confirm the tags with one click.
This is important to Facebook because right now there’s probably a ton of untagged mobile photos getting posted. Those are lost opportunities for engagement because when you get notified that you’ve been tagged in a photo, you probably visit Facebook immediately to check it. These tags also help Facebook understand who a photo is relevant to, so it can feature it in the news feeds of your closest friends.
Coupled with Instagram, Face.com's facial recognition technology could make taking mobile photos very interesting for Facebook indeed.