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Elinchrom, Phottix and Sekonic Announce a New Technology Alliance.

By Marcus Wong - on 18 Aug 2015, 2:24pm

Elinchrom, Phottix and Sekonic Announce a New Technology Alliance.

 

Long known for their expertise in the various areas of photographic lighting, Elinchrom, Phottix and Sekonic have just announced an alliance that will see the design engineers of the respective companies working together to create a common “operating system” that will allow products from each company to work flawlessly together. 

Photographers will know Phottix for their flash systems that provide TTL and manual control with Canon, Nikon and Sony DSLR systems as well as the Mitros+ hot shoe TTL flash and portable monobloc Indra systems that also fully support TTL. Meanwhile, Elinchrom is very much known for their high performance, portable power systems and light-shaping tools. Sekonic also needs no introduction as their products have very much been the standard for accuracy and reliability for lighting measurement and control.

As you can imagine, the collaboration focuses on integrating the products and expertise between the three companies, and some of new products in the works include:

A new Skyport transmitter that will have enhanced features like hyper-sync functionality from Phottix and Elinchrom.

Two new 478-seriies LiteMaster Pro flash meters; one for Elinchrom featuring in-meter power control and another for Phottix that allows you to trigger groups of lights from the meter.

Options to allow photographers using Elinchrom’s light-modifiers with their Phottix Indra 360 TTL or Indra 500 TTL lighting systems.

Jan Lederman, President of MAC Group US and MAC Group Europe, which will lead the way in marketing this new alliance said: “As children, we were always told to play nice in the sandbox. Now that we are grown, we want to redefine the sandbox. The goal of this revolutionary alliance is to give photographers around the world access to the very best products and technology no matter what their needs, style of shooting or experience level. With these three companies working together, we are creating an all-new future for what’s possible in the photographic lighting category.”

Steve Peer, CEO of Phottix added, “Ours has always been a culture of seeing an opportunity and pursuing it with relentless focus. Together with our new partners at Elinchrom and Sekonic, we will set an all new standard for lighting and control.”

Chris Whittle, President of Elinchrom commented “With so many technological firsts, we at Elinchrom are extremely ambitious for all photographers. We live light, and this new alliance will accelerate a raft of inclusive lighting solutions for Elinchrom mount users Worldwide.”

Harry Harada, Director of Sekonic said, “Our partners’ lighting tools working in concert with Sekonic lighting technology will make photography more enjoyable and controllable. Sekonic is now open to this enhanced partnership.”

While it certainly is early days as far as seeing how good the planned products will be, the partnership certainly is a promising one, so we'll eagerly look forward to bringing you more updates soon.

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