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Dyson Supersonic available for pre-order online, starting today

By Alvin Soon - on 20 Jul 2016, 8:00am

Dyson Supersonic available for pre-order online, starting today

The Dyson Supersonic will be arriving in Singapore stores on 5th August, and you can pre-order one now, exclusively on the Tangs website.

Dyson’s high-tech hairdryer was first launched in the UK, US and Japan, and Singapore is the first country in Southeast Asia to get it.

Now there’s a lot of hype for the hairdryer, not least of which is its price tag: at S$599, the Supersonic is quite possibly the most expensive hairdryer you can buy (during a media preview, a professional hairdresser shared with me that the priciest hairdryer in their salon costs around $250).

Why does it cost that much? Well, first of all, it’s a Dyson, and Dyson’s gear is expensive. Second of all, it has tech you’d never find in a hairdryer, including a brand new V9 digital motor that spins 120,000 revolutions per minute for high velocity air, a thermistor that measures the temperature 20 times a second and a microprocessor that regulates the temperature so that you don’t burn your hair.

(That V9 digital motor is manufactured here in Singapore, by the way. Go local!)

With the four years of R&D plus nearly S$100 million Dyson spent to make the Supersonic, they may actually know what they’re doing here — and possibly better than everyone else who seems to have been content to churn out the same old hairdryers year after year.

If you want to find out if the Supersonic is more than a blast of hot air, Dyson’s holding an exhibition at level one of the National Design Centre until Friday the 22nd of July, where you can try out the Supersonic sets on display.

Dyson is also holding a ‘hair academy’ with blogger Drea Chong on the evening of 5th August from 7 to 9pm at Tangs (register here), they tell me that even if you don’t attend the academy you can still try out the Supersonic there.

As for myself, I got some ‘hair-on’ time with the Supersonic, and I have to say it is impressively quiet, powerful and didn’t get scorchingly hot like the hairdryer I have at home. We’ll be doing more ‘hairs-on’ with the Supersonic in our labs, watch this space for more updates.

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