Dell Redefines Mobile Gaming with New Alienware Offerings


Dell Redefines Mobile Gaming with New Alienware Offerings

SINGAPORE - Dell is reinforcing its Alienware brand in the Singapore gaming scene today with the launch of the all-new 14-inch M14x laptop and new refreshes to popular M11x and M17x. In addition, the company is also unveiling its first-ever Alienware Concept Store in Southeast Asia in celebration of its fifth anniversary as part of the Dell family.

New Gaming Experiences Built for You

For gamers seeking a mobile HD gaming experience who want a balance of performance and mobility, the new 14-inch M14x offers the best of both worlds. Weighing in at less than 6.5lbs, the M14x features full-voltage second-generation four- and two-core Intel Core i CPUs, discrete graphics and an optical disk drive. Additionally, the M14x offers updated graphics featuring the NVIDIA GeForce GT 555M with up to 3GB of graphics memory.

For the truly mobile gamer, the M11x has long been a favorite, but now it’s even better! New improvements to the popular M11x include second-generation Intel Core i processors with Intel Turbo Boost Technology 2.0, updated graphics featuring the NVIDIA GeForce GT 540M. The latest M11x also features a soft touch finish with a new Nebula Red option.

The new M17x is Alienware’s first 3D capable gaming laptop, offering a realistic, lifelike, mobile gaming experience in a 17-inch display. With its available full HD 120Hz 3D display, the new M17x offers eye-popping stereoscopic viewing for today’s most realistic gaming and mind-blowing 3D Blu-ray movie experiences.

These newly launched laptops represent the most-significant expansion in Alienware’s portfolio in several years. All three platforms offer the latest in gaming technology to deliver the most immersive high-performance gaming experience imaginable.

Connecting Consumers with the Best of Alienware offerings

Designed to give shoppers a chance to experience the best of Alienware and its partners, the first ever Alienware Concept Store in Southeast Asia offers customers a full range of Alienware desktops and laptops, and selection of third party accessories and software.

Celebrating the fifth anniversary

This month also marks a milestone as Alienware celebrates its five-year anniversary as part of the Dell family. The brand has a rich history of innovation and delivering solutions that delight gamers and performance enthusiasts around the world. Since its acquisition by Dell, Alienware has expanded to provide not just award-winning gaming systems, but the entire immersive gaming experience to a global fan base through major retailers worldwide, its online community portal (www.alienwarearena.com), and collaborations with gaming partners.

As part of the celebrations, Alienware will be hosting a roadshow event at Suntec City Mall on 29 April – 1 May. Consumers can look forward to a weekend of fun-filled activities including:

  • The Season One Qualifier Finals of the League of Legends gaming tournament in partnership with Garena
  • A charity auction hosted by Class 95 deejays Glenn Ong and Vernetta Lopez. All proceeds collected will be donated to ‘Operation Smile’
  • A face-off gaming challenge with popular gaming blogger Sheylara
  • Exclusive promotions on all Alienware products


Key Highlights of the new Alienware laptops:

  • Second-generation Intel Core i CPUs with Intel Turbo Boost Technology 2.0
  • HDMI Connections for Lifelike 3D Gaming
  • Audio powered by Klipsch
  • Features Alienware Command Center for access to AlienFX lighting controls, AlienFusion power management and AlienTouch touchpad controls

 

Model Other key specification highlights
New M11x

11.6-inch WLED HD (720p) display (WXGA 1366x768)
Updated graphics featuring the NVIDIA GeForce GT 540M
NVIDIA Optimus technology to extend battery life
Up to 16GB of 1333MHz high-performance system memory
HDMI 1.4 to support connectivity on HDTVs and 7.1 digital audio

M14x 14-inch WLED HD (720p) display standard (1366x768) or optional 14-inch WLED HD+ (900p) display (1600x900)
Updated graphics featuring the NVIDIA GeForce GT 555M with up to 3GB of VRAM
NVIDIA Optimus technology to extend battery life
Up to 8GB of 1600MHz Extreme-Performance system memory
HDMI 1.4 to support connectivity on HDTVs and 7.1 digital audio
New M17x 17.3-inch WideFHD WLED LCD display (1920x1080)
Updated graphics featuring the NVIDIA GeForce GT 460M or AMD Radeon HD9670M
Up to 32GB of 1333MHz high-performance system memory
HDMI-in support for Xbox 360 and PlayStation 3 connectivity

 

Pricing and Availability

The Alienware products are available in Singapore from April 28, 2011 on www.dell.com.sg, and at the Alienware Concept Store in Suntec City Mall:

  • Alienware M11x starting from S$1,999
  • Alienware M14x starting from S$2,299
  • Alienware M17x starting from S$3,699

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