Courts announced today that they have been awarded the CaseTrust Gold accreditation from Consumer Association of Singapore (CASE). There are only five companies in Singapore accorded with this premier accreditation and Courts is the only electrical, IT and furniture retailer to be awarded CaseTrust Gold.
CaseTrust Gold is the premier tier of the CaseTrust Accreditation Scheme. Recipients of the CaseTrust Gold award are businesses with the added edge that distinguishes them as industry leaders. CaseTrust Gold recognises business excellence and superior customer service.
To consumers, CaseTrust Gold represents a promise of the highest possible standards in service quality. The award recognises dynamism and innovation, the desire of business to keep pace with changing consumer demands and needs, inspiring the level of customer confidence that is worthy of being talked about.
“It is an honour to receive this premier accreditation from Case and to be recognised for our excellent service quality. Courts mission is to be the most customer oriented retailer making aspirational home products easily affordable. This accreditation is a testament to our achievements in our value proposition of providing the best categories of products at the right prices. Our success in achieving this award is also attributed to our professionally trained staff who are armed with extensive product knowledge to provide excellent quality service to our valued customers,” said Terry O’Connor, CEO of Courts Asia.
In a highly dynamic and competitive retail industry, Courts has maintained a firm stance in living by its values with integrity, constantly evolving and innovating to keep pace with consumer needs and market trends, and always in the forefront of bringing the latest technologies and concepts to our customers. Some of Courts initiatives included pioneering the ‘big box’ Megastore shopping concept, launching proprietary value concepts such as Sleep Clinic, Sofa Maker, Dr. Digital – The Technology Clinic, etc.
Commented Terry, “I am delighted that we are the first electronics and furniture retailer to achieve this premier accreditation. We believe in raising the standards in our industry and creating a whole new shopping experience for our customers. With this accreditation, our customers can continue to shop in our stores with greater assurance.”