Casio announces another new model in its lineup of EXILIM digital cameras, the EX-ZR100. Equipped with Casio's high-performance EXILIM ENGINE HS and a wide-angle, high-power zoom lens, the EX-ZR100 is the leader of a new generation of digital cameras that will redefine the enjoyment of photography.
Casio already started to redefine the conventional compact digital camera with the release of its previous model, the EX-ZR10. Also featuring the EXILIM ENGINE HS, a high-performance engine that integrates high-speed shooting and high-speed image processing, the EX-ZR10 was a next-generation digital camera that realized beautiful photographic images and gave users new ways to express themselves through picture taking. Combining the speed of intuitive operations with superior usability, the EX-ZR10 received very good reviews. It features the unique HDR-ART function, which creates beautifully artistic photographs with a single press of the shutter button through the application of Casio's High Dynamic Range (HDR) technology. This function offers users new ways to enjoy taking pictures and displaying images. By advancing the art of the digital photo, the EX-ZR10 created new value in the digital camera market.
Like the EX-ZR10, the new EX-ZR100 is driven by the high-performance EXILIM ENGINE HS, and boasts Casio's high-sensitivity, 12.1-megapixel, back-illuminated CMOS sensor. Loaded with a wide-angle, high-power zoom lens and an enhanced HDR-ART function, the EX-ZR100 is a cutting-edge camera that offers functionality far outpacing anything in a conventional compact digital camera.
The EX-ZR100's stylishly compact body evokes the camera's high functionality. It features a wide-angle 24 mm, 12.5x optical zoom lens that takes advantage of Casio's Multi Frame SR Zoom technology, which combines a number of still images to make a composite image achieving exceptional clarity and resolution up to an effective range of 25x. With this versatile lens and new technology, users are ready for the full gamut of photographic subjects, from wide-angle to telephoto scenes.
With the HDR-ART function for creating artistic photographs, users can expand the expressiveness of their photos by selecting from three different processing levels—strong, standard, and light—to transform images to suit their own artistic sensibilities. Users will also enjoy the camera's advanced, fully automatic Premium Auto function for taking beautiful photos with just a press of the shutter button. Whether using this function, taking photos manually, or adding the HDR-ART effect, users can quickly select among options using the Photo Mode dial, which has been designed for improved accessibility and ease of use. The EX-ZR100 is available in two different colors: black and white.
Casio is positioning the EXILIM brand as "Amazing Gear"—a brand that never fails to deliver new surprises and excitement. Casio is driving a Digital Image Revolution, creating new value by developing digital cameras that go beyond the limits of cameras in the past.