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Canon Packs Power into Six New PowerShot Cameras

Canon Packs Power into Six New PowerShot Cameras

Canon reveals six PowerShot compact cameras - two from the SX series and four from the A series.

The PowerShot SX260 HS and PowerShot SX240 HS run on the HS system which works together with the DIGIC 5 image processor, 12.1-megapixel CMOS sensor, and new 20x optical zoom lens. Capable of maintaining a 25mm wide-angle end, they incorporate Full HD video recording capabilities and the Intelligent IS function, which automatically adjusts brightness balance and selects an appropriate IS, while the new Face ID function allows users to register up to twelve faces, with five different profiles for each face.

In addition, the SX260 HS features the GPS and bundled Map Utility software, so users will have the location, dates, and times of the photograph taken and geo-tagged easily.

Running on the DIGIC 4 image processor, all four models in the A series offer 16-megapixel resolution and 28mm 5x optical zoom, except for the A4000 IS, which has a 8x optical zoom power and runs on a CMOS sensor usually found in Canon EOS DSLRs.

The PowerShot A4000 IS, PowerShot A3400 IS and PowerShot A2400 IS utilize the Intelligent IS, while the PowerShot A2300 uses the new Digital IS. Both the A4000 IS and the PowerShot A3400 IS are capable of recording HD videos at 720p resolution. On top of that, the PowerShot A3400 IS comes with a touch panel.

Pricing and Availability
  Price Availability
PowerShot A4000 IS S$299 Mid March
PowerShot A2300 S$179
PowerShot SX260 HS TBA
PowerShot SX240 HS
PowerShot A3500 IS
PowerShot A2400 IS

Read on for the full press release.


Six PowerShot models offer features such as super-long zoom lens, Global Positioning System, touch screen, and full HD video recording

Singapore – Canon today unveiled six PowerShot compact cameras – two from the SX series and four from the A series. Some new features include the new 20x optical zoom in the PowerShot SX260 HS and PowerShot SX240 HS, Global Positioning System (GPS) capabilities in the PowerShot SX260 HS, and a touch panel in the PowerShot A3400 IS, which is a first for the A series.

PowerShot SX series: World’s Thinnest 20x Zoom Compact Offers Superior Image Capture and GPS

The new 12.1-megapixel PowerShot SX260 HS and PowerShot SX240 HS are the world’s thinnest 20x optical zoom compact cameras. At 20x optical zoom, the PowerShot SX series enables image quality in distant objects, while maintaining a 25mm wide-angle end for breathtaking landscapes.

The PowerShot SX260 HS is also equipped with the Global Positioning System (GPS) which automatically records the location grids, dates and times where the photograph is taken. The bundled Map Utility software allows the user to geo-tag the photos easily.

Both models run on the high sensitivity (HS) system which combines the merits of the DIGIC 5 image processor, the 12.1-megapixel CMOS sensor, and new 20x optical zoom lens to achieve excellent image quality.

The High Speed Burst HQ allows shooting up to 10 frames in a burst in high resolution. With this multiple capture, there is a higher chance of capturing the perfect moment.

Both models are also capable of Full HD video recording. A newly designed proprietary movie circuit reads more shooting data and processes it at high-speed, hence reproducing a full definition movie with more clarity and beauty. The Movie Digest feature at 720p allows sound and movements to be recorded simultaneously with stills in a single press of the shutter. In addition, the camera is able to pre-record 4 seconds of video footage before the shutter button is pressed.

The Intelligent IS (Image Stabiliser) function automatically adjusts brightness balance and selects an appropriate IS, while the new Face ID function allows users to register up to twelve faces, with five different profiles for each face. During photography, the camera can detect up to three of the registered faces. In the event that there is more than one registered face in the same photo, priority would be given to the youngest face.

In addition, the Smart Auto function can detect up to 58 scenes such as Sunset and Movement, and select one best suited to the current scene. This minimises the need for users to adjust camera settings to suit different situations.

PowerShot A series: New Models Offer Energy Efficiency, Ease of Use and Full HD Video

The four models offered in the A series – the PowerShot A4000 IS, PowerShot A3400 IS, PowerShot A2400 IS and PowerShot A2300 offer 16-megapixel resolution.

All four models sport the new 28mm 5x optical zoom except for the PowerShot A4000 IS which, for the first time in the A series, has a 8x optical zoom power, and runs on a CMOS sensor, found usually in Canon EOS DSLRs.

The PowerShot A4000 IS, PowerShot A3400 IS and PowerShot A2400 IS use the Intelligent IS, which automatically adjusts brightness balance and selects an appropriate IS mode according to the scene, while the PowerShot A2300 uses the new Digital IS. All models run on the DIGIC 4 image processor.

The new PowerShot A4000 IS and PowerShot A3400 IS are able to record HD video at 720p resolution.

All new models in the PowerShot A series sport the Smart Auto feature which can detect up to 32 scene modes, including sunset and movement scenes. This reduces the need for the user to manually adjust to the different scene modes during different situations.

The PowerShot A3400 IS comes with a touch panel, a first in the A series. The new Auto and Help buttons make photo-taking a breeze. The camera decides on the best scene setting in Auto mode, or shows instructions about button use in the Help button.

Price & Availability

The PowerShot A4000 IS and A2300 will be available from mid-March at all Canon authorized dealers at the recommended retail prices of S$299 and S$179 respectively.

Pricing and availability of the PowerShot SX 260 HS and 240 HS, and the PowerShot A3400 IS and A2400 IS will be announced at a later date.

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