The Business Times Launches iPhone App
The Business Times (BT), the financial daily published by SPH (Singapore Press Holdings), has announced the launch of its iPhone app.
From 24 September onwards, iPhone users can download the free "The Business Times Singapore" app from the Apple App Store. Providing daily news summaries and real-time breaking news, users can additionally access the full daily BT and other premium content in PDF and native editions, as well as a 7-day archive of past BT issues, when they sign up for one of three subscription packages available on iTunes.
|BT iPhone six-day package, comprising BT Weekday and BT Weekend editions||Weekly Subscription of US$7.99 (approx. S$10)|
|Monthly Subscription of US$27.99 (approx. S$35)|
|BT iPhone Weekend only package||Weekly Subscription of US$0.99|
Also, as an introductory offer, all weekend, weekly, and monthly subscribers will be given free access for the first issue, first week, and first month, respectively. This limited offer will end on a date to be announced.
The next offering in the BT suite of digital offerings will be the BT iPad daily edition, which will be made available soon. The BT All-in-One pricing package will also be launched soon.
Currently, BT is available in multiple editions on the following platforms:-
- The daily BT print edition (newspaper)
- The BT Online edition
- The BT iPhone daily edition (Breaking News, Native, PDF, and 7-day archive)
- The BT iPad weekend edition (PDF-only version)
The Business Times print edition, which has a daily circulation of 36,400 copies as at August 2012, was first launched on 1 October 1976, with both weekday and weekend editions. The BT Weekend print edition was relaunched in a compact format on 6 September 2008.
The BT Online edition was introduced in June 1995, the first English-language newspaper in Asia to go online. The website was relaunched in April this year with a new design, additional features, and fuller content to enhance readers’ experience. The news is updated daily at 6am from Mondays to Saturdays.
Mr Alvin Tay, Editor of The Business Times, said: "The launch of the BT iPhone app marks another milestone in BT's online and digital offerings. It provides our readers with another avenue to consume the latest business and financial news that matter to them while on the go. We are confident that this will be welcomed by both readers and advertisers alike.”
Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “This latest launch is part of our continuous effort to expand our presence beyond print and into the digital space. We are positioning all our products so they remain relevant for the future."