The Business Times iPad App Makes Debut


The Business Times iPad App Makes Debut

Two months after launching its iPhone app, The Business Times (BT), the financial daily published by SPH (Singapore Press Holdings), today announced the debut of the BT iPad app. Starting from today, all iPad users can download the free app, named "The Business Times for iPad", from the Apple App store. (iPhone users can get the "The Business Times for iPhone" app on the Apple App Store as well)

Like the BT iPhone app, the BT iPad app offers free daily news summaries and real-time breaking news. Users can choose from three subscription packages available on iTunes to access the full daily BT and other premium content – in PDF and native editions – as well as a seven-day archive of past BT issues.

Package Subscription Fee
BT iPad six-day consisting of BT Weekday (Mondays to Fridays) and BT Weekend editions US$7.99 (Approx. S$10) weekly
BT iPad monthly consisting of BT Weekday (Mondays to Fridays) and BT Weekend editions US$27.99 (Approx. S$35) monthly
BT iPad Weekend only US$0.99 weekly

All weekend, weekly and monthly subscribers during this introductory period are entitled to free access for the first issue, the first week and the first month, respectively. This limited offer will end on 2 January 2013.

Details of the BT All-in-One pricing package will be announced soon. For now, BT is available in multiple editions on the following platforms –
1) The daily BT print (newspaper) edition
2) The BT Online edition (www.businesstimes.com.sg)
3) The BT iPhone daily edition (Breaking News, Native, PDF and seven-day archive)
4) The BT iPad daily edition (Breaking News, Native, PDF and seven-day archive
5) The BT iPad weekend edition (PDF-only version)

Since the launch of the BT iPhone app, there have been more than 31,000 downloads (as of 29 November 2012) for the app from the Apple App store. It topped the iTunes Singapore-News Category as the number 1 news app, holding on for three weeks, over other news apps from CNN, The New York Times and the Economist.

Mr Alvin Tay, Editor of The Business Times, said: "We are pleased with the positive response for the BT iPhone app. We are confident that the BT iPad app will garner not just a strong following among our loyal readers and advertisers but also appeal to new users.”

Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “With the launch of the BT iPad app, BT joins SPH print products in the digital media space. I’m sure it will become a trusted news app for breaking news and financial information."

Three of SPH’s top advertisers took the opportunity to launch their interactive campaigns at BT iPad's launch. They are Standard Chartered Bank, Rolex and ExxonMobil.

Mr Dennis Khoo, Head of Consumer Banking, said: “We are delighted to partner and celebrate with the team at The Business Times as it marks a new milestone with its iPad launch. In our fast-paced society, having the convenience to access information and banking transactions on the go is important. Standard Chartered recognised and met this need through “Breeze” – our mobile banking platform where customers can bank anywhere and anytime. There is great synergy and like-mindedness in this partnership as we continue to reach an increasingly sophisticated group of tech-savvy consumers.”

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