Bixby 2.0 development led by new executive, launch set for 18 Oct
Ten months after announcing Bixby, Samsung is set to unveil an upgraded version next week and development of the digital voice assistant is now led by a new executive.
According to The Korea Herald, Samsung confirmed that Samsung Research America’s vice chief Chung Eui-suk is now leading the service intelligence group which is in charge of developing Bixby and other artificial intelligence services. Some industry watchers interpret Chung's new appointment as replacing Samsung's mobile chief technology officer Rhee In-jong, who led the development of Bixby in Korean and English versions. However, Samsung denied the speculation:
Samsung - “Chung’s new move cannot be seen as Rhee’s replacement as Rhee will continue to remain as the head of development 1 division that oversees the service intelligence group.”
Since its announcement in March, the rollout of Bixby had been plagued with delays and "big data issue". Acknowledging the imperfections of the current version of Bixby, Samsung’s mobile business chief Koh Dong-jin said that the upcoming Bixby 2.0 will supplement "the incomplete parts of Bixby 1.0". He also shared that third-party developers can participate in the development of Bixby 2.0.
Bixby 2.0 is expected to be unveiled at Samsung's annual Developer Conference in San Francisco on 18 October. The enhanced version is likely to support more third party services and products beyond smartphones.