BBM Welcomes Over 20 Million New Active Users in the First Week
Following more than 10 million downloads of BBM on Android and iPhone devices in the first 24 hours, BlackBerry has ended its first week with more than 80 million monthly active users, including over 20 million new users on those devices.
During its initial week, BBM was the top free overall app in 35 countries in Google Play, and in 107 countries in the App Store. With the BBM community now at more than 80 million active users around the globe, users are connecting on the private social network like never before. This past weekend, BlackBerry was able to remove the virtual lineup so that Android and iPhone users can now immediately download, sign in and start using BBM without having to wait.
BBM users are enjoying the immediacy and control that BBM offers as they chat with their new contacts – either one-to-one, in multi-person chats or as part of a BBM Group. The delivered and read statuses, as well as the message-in-progress alert, keep people engaged and active in conversations on BBM. BBM users can also share files such as photos, and voice notes, as well as update their statuses with ease. BBM Groups allows photo, calendar, chat and file sharing for up to 30 people in a user-generated community.
Every BBM user has a unique PIN that helps maintains their privacy, so users never have to give out their phone number or email address to a new or casual contact. BlackBerry ID connects with a person’s PIN, BBM contact list and services to make device switching quick and easy.
In the coming months, BlackBerry will deliver BBM Video calling, BBM Voice calling and BBM Channels – a new community building service to connect BBM users even more broadly – to Android and iPhone users.