Apple's latest iPhone ads target Android users
Apple's latest iPhone ads target Android users
While the iPad Pro ads target PC users, Apple's latest iPhone ads are enticing non iOS users to switch over.
Its latest campaign has five 15-second clips highlighting the strengths of the iPhone such as music, privacy and speed. Apple also revamped its "Switch from Android to iPhone" micro-site to explain the benefits of having an iPhone such as the award-winning customer service support, intuitive interface and the amazing camera.
In its most recent earnings report, Apple CEO Tim Cook shared that the company saw the biggest absolute number of switchers outside of Greater China that it has ever seen over the same time period last year. Will the upcoming iPhone refresh entice more non iOS users to switch? We shall see.
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