Apple lists out four steps to get the most out of the iPhone X's display
Since the iPhone X is the first iPhone to come with an OLED display, Apple has published a support document on getting the most out of the display which includes four tips you should take note of.
- It's recommended that you update the iPhone X to the latest iOS version.
- You are encouraged to use auto-brightness. This is turned on by default.
- Set the display to turn off when you are not using it. Choosing a shorter time is recommended.
- Avoid displaying static images at maxmium brightness for long periods of time.
Apple also mentioned that it is a normal behavior of OLED display to have slight shifts in color and hue when you look at it off-angle. Slight visual changes such as "image persistence" or "burn-in" are also expected behaviors of OLED displays with extended long-term use. To minimize the effects of OLED "burn-in", Apple claims that it has engineered the Super Retina Display to be the best in the industry.