Apple Becomes the World's Most Valued Brand
Apple has increased in value by a staggering 859 percent since 2006 and has now become the world's most valued brand. As of now, the company is estimated to be worth a jaw-dropping US$153.3 billion.
Commissioned by WPP and conducted by Millward Brown Optimor, the study conducted by BrandZ uses the dollar value of companies and analysis based on financial data coupled with consumer measures of brand equity to determine the rank and order of brands.
itwire.com - The Most Valuable Global Brands 2011
Rank Brand Value in $ million Change from 2010
1 Apple 1 53,285 +84%
2 Google 111,498 -2%
3 IBM 100,849 +17%
4 McDonald’s 81,016 +23%
5 Microsoft 78,243 +2%
6 Coca-Cola 73,752 +8%
7 at&t 69,916 -
8 Marlboro 67,522 +18%
9 China Mobile 57,326 +9%
10 GE 50,318 +12%
Google had reigned supreme over the last four years but with a slew of brilliant gadgets over the past few years that have cornered the mobile and tablet industry, Apple has finally assumed pole position.
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