AMD Reveals its 2012-2013 Roadmap, Will Focus on APUs and Less on Desktops CPUs

AMD Will Focus More on APUs and Less on Desktops

Last week on AMD's Financial Analyst Day, the company revealed its roadmap for the next two years. On the discrete graphics front, we have seen the launch of its Southern Island GPUs for desktops while for mobile graphics solution, AMD made available its Radeon HD 7000M GPUs that are codenamed "London".

With annual growth figures provided by AMD, the market segments that provide growth opportunities are media tablets, graphics and embedded solutions.

Besides revealing the roadmap, the company also outlined its strategy for the future. It is hedging its bets on system-on-a-chip (SoC) designs, low-power solutions and heterogeneous computing. AMD CEO, Mr. Roy Read said that with AMD's realigned strategy, the company is poised to take advantage of an inflection point of the computing industry.

The company will leverage on its first-to-market advantage with its APUs that were first launched in 2011 and continue to expand on the ecosystem that is established by its APUs.

As AMD shifts its focus to the notebook and tablet market segments, we believe that it will also face competition from Intel and ARM. Both these companies have offerings that target this market segment. Intel's Ivy Bridge launch in April this year will intensify the competition while ARM's Cortex processors will also provide strong headwinds.

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