Amazon Plans to Speed Up Package Delivery with Anticipatory Shipping Technology
If flying drones are too far-fetched for you, Amazon plans to reduce delivery time for customers by pre-emptively moving goods to shipping hubs near potential buyers. Once these buyers confirm their purchases, those goods can be delivered to them with less delay.
Amazon has already filed a patent for this forward-looking technology in late December last year. The company is leveraging on the vast amount of customer data harvested, and attempts to predict the future purchases of customers. According to the patent, the system will “speculatively ship packages including item(s) to determined destination geographical areas without completely specifying delivery address.” Such a move reportedly works for items which are popular or items that show strong pre-order interests.
One of the drawbacks of this system is costly package returns initiated by the customers, but Amazon is willing to take the risk and mitigate losses by offering steep discounts. They may even offer the item as a free gift to build goodwill. Hence, it appears Amazon is going all out to please its customers.