Earth Day happens tomorrow on 22 April and it is a day meant to highlight environmental issues and promote environmental and climate literacy.
Ahead of this special day, Apple has made some pretty bold and inspiring promises. To begin, it announced that future products will be made from 100% recycled materials.
It sounds like a pretty hard if not impossible task, and Apple themselves acknowledges this, saying that they have yet to figure out how to achieve it. Even so, it is a bold and worthy initiative.
Lisa Jackson, Apple's VP of Environment, Policy and Social Initiatives said, "We're actually doing something we rarely do, which is announce a goal before we've completely figured out how to do it. So we're a little nervous, but we also think it's really important, because as a sector we believe it's where technology should be going."
Furthermore, Apple also announced that the company would be pursuing a zero waste policy worldwide. Right now, none of its 14 assembly facilities in China sends any waste to landfills. The company pursues an aggressive recycling policy and re-uses many of the materials, such as assembly trays, that is being used to produce iPhones. And they will be looking to apply this same approach to all operations worldwide.
In addition to these two announcements, the company also shared a couple of other videos that highlight its environmental efforts, such as how it promotes dual use of farms to sustain livestock and generate solar; and how the new Apple Campus uses outside air and water to cool itself naturally, thus reducing energy usage.
Check out all of Apple's special Earth Day videos here.