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Acer Predicts Ultrabooks Will Make Up 25-35% of Acer Notebooks Sold in 2012

By Leo Boon Yeow - on 20 Jan 2012, 1:54pm

Acer Predicts Ultrabooks Will Make Up 25-35% of Acer Notebooks Sold in 2012

CES this year revealed a huge number of devices ready to skip into the hands of gadget hungry consumers soon, or at least by the end of 2012. We've also been given the privilege of previewing all of the fantastic Ultrabooks that manufacturers are pushing out this year. One of the best ones we've seen definitely has to be the Acer Aspire S5. The black all-aluminum construct of the Acer Aspire S5 not only looks good, but also inspires confidence in its build quality.

This is in stark contrast to Acer's previous attempt to create an Ultrabook -- the Acer Aspire S3 -- which was the first to reach consumers' hands, but failed to gather any sort of momentum. However the S5 gives consumers confidence that Acer is serious about moving away from the low-cost machines that they are known to manufacture. Acer Chairman JT Wang seems to be confident in the S5 as well.

According to Digitimes, he even predicted that Acer's second generation Ultrabook, along with others due to be revealed later in the year, will make up 25-35% of all the notebooks sold in 2012.

While the sales prospects are still unclear for Europe this year, Acer expects strong sales gained in Brazil, the Philippines, Thailand and other Southeast Asia markets will make up slow sales in the US and Europe, Wang stated. Acer's notebook shipments are expected to drop 10-15% sequentially in the first quarter of 2012, but total shipments for all of the year will still post an on-year growth of 10%, said the company.

Source: Digitimes

 

 

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