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Acer Places Its Bets on Ultrabooks

Acer Places Its Bets on Ultrabooks

Acer has been releasing plenty of statements recently, most of which swirl around the latest notebook form factor in town -- Ultrabooks. Most of these statements came from current Acer CEO, J.T Wang, who replaced Gianfranco Lanci in March 2011.

In those statements, Wang predicted the future of Ultrabooks, saying that Ultrabooks will not only be beneficial to individual PC manufacturers, but the whole personal computing landscape in general.

He also predicted that Ultrabook prices will be reduced dramatically in 2012, easing the barriers restricting mass adoption of Ultrabooks, thus leading to even lower prices in 2013. According to Market Watch, Wang was also recently quoted in an internal sales meeting, saying how Acer will align its new strategy to ride on the Ultrabook wave in 2012.

"The legacy of previous management reshuffle and operational restructuring is almost over. We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products," he said.

He went on to add that Acer will focus on Ultrabooks, which are exactly what he thinks consumers will want. Wang also said that the thinner, lighter notebooks with long battery life, will "become our key growth driver next year (2012)...," and that they could potentially improve Acer's profit margins because they command higher prices.

Just in case you feel that these statements contradict each other, what we feel this means, is that even though the premium Ultrabooks will cost less in 2012, it will cost Acer even less to build them. That's provided the Ultrabook concept takes off, and most of the PC industry's focus fall on Ultrabooks, thus driving component prices downwards.

These statements also point to how much Acer is banking on Ultrabooks in the next two years, and we look forward to the premium products that such a renewed focus will bring to our doorstep, here at Hardware Zone.

Source: Market Watch, via The Channel Register, The Verge and All Things D

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