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44 Percent Would 'Never' Click on Facebook Sponsored Ads

By Joy Hou - on 18 May 2012, 9:30am

44 Percent Would 'Never' Click on Facebook Sponsored Ads

Greenlight has revealed that 30% of people 'strongly distrust' Facebook with their personal data while 44% said they would 'never' click on Facebook sponsored ads.

Results when asked "Do you click on advertisements or sponsored listings in Facebook?" Source: Greenlight

According to their study which involved 500 people ranging from students, law enforcement professional, medical staff, accountants, lawyers, as well as the unemployed, 50% said they use Facebook for social engagement, sharing photos, and catching up with friends and family. Facebook was also ranked as the third most popular website after Google and YouTube.

Read on for the full press release.


Should brands bother with Facebook advertising if 44% say they would never click on a sponsored ad?

London – A global survey undertaken by leading independent digital marketing agency, Greenlight, reveals 30% of people 'strongly distrust' Facebook with their personal data whilst 44% say they would ‘never’ click on Facebook sponsored ads, all of which indicates Facebook's advertising programme has an upward struggle.

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold.

Facebook the third most popular website after Google and YouTube

As expected, 50% of respondents to Greenlight’s survey said they use Facebook for social engagement, sharing photos, and catching up with friends and family.

Facebook ranked as the third most popular website (after Google and YouTube) when asked 'How regularly do you use the following websites/services?'. It ranked second when asked 'Which of the following do you use on your mobile phone?', with roughly 30% of those surveyed saying they use Facebook on their mobiles and tablets.

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