DBS Rewards mobile app registered a whopping 10,000 downloads within a month since its launch on 7th June. Within days of its launch, it was also the most downloaded app in the Lifestyle category in the Apple App Store.
DBS Bank introduced the first instant mobile rewards redemption in Asia Pacific with the launch of the DBS Rewards mobile app last month. It is an integral part of DBS's suite of mobile offerings designed to meet the customers' and merchants' needs.
For customers, they can enjoy instant rewards redemption and track their points usage/expiry right from the comfort of their iOS devices. They also can rely on augmented reality to search for nearby instant reward merchants or shake their iOS devices to get the app to recommend rewards for them.
For merchants, they can leverage on DBS's mobile app and reach to engage more customers within a short turnaround time as they can get their promotions sent out via push notifications on the app.
To date, more than 3,000 instant rewards redemption have taken place via the DBS Rewards mobile app. It is currently ranked 13th in the Lifestyle category with an average rating of 5-star. If you haven't downloaded the app, you can do so here.