Creating a Wave
Smartphones have become commonplace these days thanks to the uptake of various mobile platforms over the years - starting from the mature Symbian and Microsoft Windows Mobile OS, to the current Apple iOS and Google Android. The relationship between the smartphone and its accompanying mobile platform is a closely knit one. Close, to the point that if one doesn't live up to its end of the bargain, the other suffers for it.
Samsung has dabbled with a variety of platforms and the company has also made some headway with its customized user interface (UI), dubbed as TouchWiz. However these were merely measures to matchup with competitors. As the mobile ecosystem evolves towards a more comprehensive stage, the Korean company realized that more needs to be done and to be more involved in the ever-changing ecosystem.
Enter Samsung's very own mobile operating system, bada, running the show on the new Samsung Wave device. What is bada (which means ocean in Korean) and what does it mean for Samsung's stake in the smartphone market? We go head-on with the Samsung Wave, and examine how it stands and even affects the current mobile trends in the next few pages.