Ricoh GR Digital IV - Prime on a Compact

Launch SRP: S$999

Design and Handling Part II

Magic Screen

The Digital IV comes with a 3-inch Sony WhiteMagic RGBW LCD screen. The WhiteMagic technology works by adding white pixels to the standard RGB pixel mix of an LCD panel or screen to produce greater brightness without increasing power consumption.

Alternatively, you could forgo the power-saving and increase the brightness to levels that are higher than conventional LCD screens. We maxed out the brightness of the Digital IV’s LCD and when we tried viewing it under sunlight; we could still see whatever was on the LCD under the glare of a mid-day sun. Magic!

This picture was taken in the mid-day sun. With maximum brightness you can still see what's on the LCD screen.

Handy Interface and Controls

The Digital IV is first and foremost a compact, so its user-interface (UI) is easy to navigate. What sets the experience apart from some of its peers is that the Digital IV allows you to access certain functions and settings on the fly instead of digging through layers of sub-menus.

It lets you assign to the two function buttons and the adjustment lever certain functions and shortcuts to sub-menus. One particularly useful control is the capability to assign up to five frequently-used options to the adjustment lever, and we liked the fact that we could access the white balance, exposure compensation and ISO settings on the fly with this lever.

It's no stretch to say that the Digital IV possesses one of the best control systems in a camera, whether a compact, DSLR, or mirrorless camera.

The UI is simple to navigate.

The Digital IV makes it easy to access certain frequently-used options such as white balance or ISO setting without needing to navigate through the respective sub-menus.


The Good
Sturdy build quality
Fast and accurate autofocus system
Good macro mode
Lets you assign frequently-used settings to certain buttons and the Adjustment lever
The Bad
Fixed focal length may not appeal to some

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