Much like the GeForce GTX 780, the reference GeForce GTX 770 card measures 10.5 inches in length and sports the same blower-style cooler. The cooler has been upgraded with a new fan control algorithm which will provide more stable fan speeds. This means that when the GPU does get hot, the fan does not suddenly ramp up its speed, instead it does so gradually. NVIDIA claims that by doing so, it results in less perceived noise.
Interestingly, the rated TDP of the GeForce GTX 770 is 230W, which is considerably higher than both the older GeForce GTX 680 and GeForce GTX 670, which are 195W and 170W respectively. Will this translate to higher power consumption figures? We will find out soon enough, but here’s a look at the card.