Coincidentally, the maximum recorded temperature, at 65 degrees Celsius, of the GTX 760 was the same as the GTX 670. Take note that the temperature results of the GeForce GTX 660 and the GTX 660 Ti are taken from add-in board partner cards. The recorded temperatures of the AMD Radeon cards and that of the GeForce GTX 670 were taken from reference cards.
Updated on 9th July: The original graph had presented comparison test card results from an older test-bed and thus the differences between the GTX 760 and the rest were more pronounced. We've since rectified the graph, but the conclusion remains that the GTX 760 draws more power than ideal.
The GTX 760 idled with a system power draw of 148W, but its load power consumption was the highest at 350W. While it's in-line with the higher power consumption figures that we've seen from the new GeForce GTX 770 and 780 cards, the GeForce GTX 760 is still a fair bit higher than its competitors. NVIDIA GeForce GTX 670 has the closest power consumption profile to the GTX 760 as both cards have a similarly rated TDP of 170W. What's unfortunate is that the actual performance levels of the GeForce GTX 760 are more in-line with that of the GeForce GTX 660 Ti - thus the newcomer's performance-per watt is below expectations.