With an offering of over 200 channels, StarHub will be streamlining its pay TV packages to simplify its proposition for customers with effect from 1 September 2013. This will be done by merging the Basic Groups and Basic Upsize groups to form the newly enhanced Basic Tier. Accordingly, Basic Tier will become the entry-level group for price plan subscriptions and will adopt the same pricing structure as the current Basic Groups with Basic Upsize.
Since the Basic Upsize groups were introduced in 2008, more than 25 channels have been added to the Basic Groups and Basic Upsize groups. In addition, StarHub TV customers get to enjoy both the multiscreen service TV Anywhere and the second screen app StarHub TV Buddy at no additional cost.
The current sign-up process starts with a customer choosing from the seven Basic Groups, then deciding on the Basic Upsize option, followed by the Basic HD Upsize option, before finally selecting from more than 40 add-on options.
The introduction of the new Basic Tier reduces the sign-up process to three steps: customers only need to decide on the Basic Tier, whether to opt for the HD Upsize, and choosing the add-on options.
All StarHub TV customers will be migrated to the enhanced Basic Tier on 1 September 2013. Customers subscribing to Basic Upsize groups will have the respective groups renamed to Basic Tier. Customers with active StarHub TV contracts signed and services installed before 25 August 2013 will not experience any changes for the duration of their contracts. Customers who encounter changes in their subscription plans will be offered options via direct communications.
Letters will be sent to all StarHub TV customers informing them of the exercise.