StarHub has announced a new TV service in the form of a new pay-as-you-watch cable TV plan. It's aimed at the segment of customers who would prefer a more flexible, pay-as-you-watch cable TV service as they may not want to commit to a monthly subscription. It will be called ‘Anytime TV’, and it will allow customers to access StarHub TV’s on-demand library of more than 6,500 TV shows and movies as well as 12 complimentary cable TV channels.
Offering subscribers the flexibility to pay for what they want to watch at a time convenient to them, from as low as $1.07 per title, Anytime TV subscribers can catch the latest movie blockbusters and TVB dramas as early as a month after their DVD release or premiere in Hong Kong respectively. Popular Malay movies can be purchased as early as two weeks after their Malaysia box-office debut. During this holiday season, Hollywood movie fans can look forward to box-office hits in High Definition (HD), such as The Amazing Spider-Man and The Bourne Legacy. StarHub is also working with long-time content partner TVB to bring in popular TVB dramas, such as Silver Spoon, Sterling Shackles (名媛望族) and The Confidant (大太监). For added value, StarHub offers Anytime TV subscribers 10% off StarHub TV’s Video-On-Demand titles and KaraOK! Day Pass.
Besides its on-demand video store, Anytime TV subscribers will get complimentary access to StarHub TV’s FreeView service comprising 12 StarHub TV channels, including Bloomberg Television, E City and SuperSports Arena. By end-2012, StarHub will bring the total number of complimentary channels to 14 with the launch of ESPNews (Channel 207) and China Business Network (Channel 809). This new plan more than doubles the number of TV channels for customers who presently only watch free-to-air TV. StarHub‘s more than half a million cable TV customers are already enjoying this FreeView service.
Starting from 8 December, StarHub’s home broadband customers who wish to enjoy Anytime TV can call 1630 or visit any StarHub Shop or authorised dealer to rent a set-top box. The set-top box rental fee starts from $6.42 per month for the HD Interactive set-top box, to $14.98 per month for customers who wish to record and watch their favourite TV shows on HubStation HD.