Sony has extended its line of Cyber-shot cameras with the new Cyber-shot WX300, HX300 and TX30 compact digital cameras.
Packing a powerful 20x optical zoom range, the slim, super-stylish Cyber-shot WX300 is the smallest, lightest digital still camera to date. Featuring a high-quality G Lens by Sony, Optical SteadyShot ensures that stabilization is around twice as effective at high-zoom settings as the previous-generation Cyber-shot HX20V with 20x zoom. This is further enhanced by Active Mode that ensures handheld movies look smooth and steady as well.
With a super-fast autofocus that's approximately 3.6x quicker than the Cyber-shot HX20V when fully zoomed in, the compact comes with built-in Wi-Fi to allow you to use your smartphone as a handy wireless remote to control the camera. Ideal for self-portraits and group shots and capable of shooting up to 500 photos from a single battery charge, you can also send photos and videos right to your smartphone or tablet for easy viewing and sharing, using the PlayMemories Mobile app by Sony.
The Cyber-shot HX300 features a staggering 50x optical zoom range - one of the highest for any compact camera - and the Carl Zeiss Vario-Sonnar T lens which covers a wide range of shooting possibilities. The T coating on lens surfaces cuts reflections and ‘flare’, while Super ED and ED glass elements minimize chromatic aberration for satisfyingly sharp, high-contrast images.
In a Cyber-shot first, the HX300 features newly-enhanced Optical SteadyShot for stress-free composition and clearer photos even at high zoom settings. The position of a second zoom group of lens shifts rapidly to correct for tiny hand tremors, making it twice as easy to frame shots comfortably.
Also enhanced is the high-speed autofocus at telephoto settings, which locks onto your subject around twice as quickly as its predecessor model, the Cyber-shot HX200V. The lengthiest shooting sessions are made a pleasure by the camera’s balanced DSLR-style body and moulded ergonomic grip that fits comfortably in your hand. There’s also a full range of intuitively-placed controls including manual ring, custom button, jog dial, and Memory Recall mode.
The HX300 also features the versatile new ‘Multi Terminal’ interface that allows intelligent communication between the camera and a growing range of shooting accessories.
Waterproof to a depth of 10m, the Cyber-shot TX30 with 5x optical zoom safeguards against dust, bumps, and freezing temperatures. New to Cyber-shot, Magnifying Glass Plus mode zooms right in for a fascinating super-size view – magnified up to 15x. Also, the compact's powerful LED lights up dim scenes for really clear, detailed close-ups.
The Exmor R CMOS sensor inside all three new Cyber-shot models captures richly-detailed, stills and Full HD video with very low picture noise, even if you’re shooting in dimly-lit interiors. Superior Auto on all models helps capture dimly-lit action, even recognizing when your subject’s moving. Camera settings are adjusted automatically for crisp, blur-free images every time – from sun-drenched beaches to moody interiors and twilight scenes.
Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun treatments like Toy Camera, Pop Colour, Soft High Key and Partial Colour. Portraits of friends and family look better than ever with Beauty Effect (WX300 and TX30) that automatically re-touches photos to remove skin blemishes, widen half-closed eyes and whiten teeth.
All models feature Advanced Flash that boosts the camera's sensitivity, effectively extending flash range to make further-away subjects appear brighter. Also featured is the ‘TRILUMINOS Color’ which gives a rich, vivid palette of natural colors when viewing photos on your compatible BRAVIA TV with support for ‘TRILUMINOS Display’.
The new Cyber-shot HX300 and TX30 compact digital cameras will be available from March 2013 while the Cyber-shot WX300 will be available from April 2013 in APAC.
All images accredited to Sony.