Samsung has announced the launch of "The Road Comes First" campaign targeted at Singapore road users to promote the responsible use of mobile phones on the road. This campaign is endorsed by the Traffic Police and Singapore Road Safety Council. To encourage safer driving behavior, Samsung has developed an "Eyes on the Road" mobile app that helps drivers switch off mobile distractions when they get into their cars by activating the Drive Safe mode.
Drivers simply need to open the app when they enter their car to activate the Drive Safe mode. Once initiated, the app silences calls, text messages, and social media notifications, allowing drivers to continue on their journey safely. Drivers can deactivate the app when they have safely arrived at their destination.
To reward drivers for safe driving habits, from tomorrow, 6th November, to 31st January 2014, the first 135 drivers in each month who hit 200km of driving without using their mobile phones, and first 50 drivers in each month to reach 1000km, 2000km, and 3000km of driving without using their mobile phones, can win up to S$120 worth of MSIG premium vouchers and Shell fuels vouchers each month. More than S$23,000 worth of MSIG premium and Shell fuels vouchers are up for grabs. The distance traveled by drivers without using their mobile phones will be calculated by the app based on the distance traveled using the Drive Safe mode.
The free "Eyes on the Road" app can be downloaded from Google Play from tomorrow, 6th November, and from Samsung Apps starting 18th November. The app can be used on all Android smartphones and is optimized for the Samsung Galaxy S III, Galaxy S4, Galaxy Note II, and Galaxy Note 3.