Televisions Guide

LG First to Ship 55-inch OLED TV and New 2013 Lineup of Cinema 3D Smart TVs

LG First to Ship 55-inch OLED TV and New 2013 Lineup of Cinema 3D Smart TVs

LG has introduced its 2013 TV lineup in South Korea, including the 55-inch OLED TV, the world's first-to-ship 84-inch Ultra HD TV, and the most advanced 3D Smart TVs in the market.

With delivery in South Korea starting next week, the LG 55-inch OLED TV (Model 55EM9700) employs LG's proprietary WRGB OLED technology to produce beautiful images currently unmatched in the market. The OLED TV can produce vivid and brilliant colors as well as deep blacks, made possible with the addition of a white sub-pixel to the existing RGB pixel configuration. This new pinnacle of home entertainment also offers an infinite contrast ratio which maintains optional contrast levels regardless of ambient brightness or viewing angle.

Rolling out its 84-inch Ultra HD TV last year marked the start of the Ultra HD TV era, with the Ultra HD TV boasting 8 million pixels (3840 x 2160) to generate crystal clear images at a resolution four times higher than existing Full HD. LG’s Resolution Upscaler Plus adds to the lifelike viewing experience by enabling regular HD images to be rendered in greater detail and clarity. LG will be introducing two new sizes - 55-inch and 65-inch - to its Ultra HD TV lineup this year.

Also, LG’s new Cinema 3D Smart TV lineup for 2013 offers an enhanced UI designed to deliver convenience and ease-of-use features all around. LG will utilize IPS screen technology across the majority of its TV offerings this year. IPS displays produce a wide viewing angle of 178 degrees without reduced distortion even when viewed from shallow angles and deliver consistent, vivid colors.

The new lineup also includes upgraded Smart TV features highlighted by the redesigned, more intuitive Magic Remote. The new remote makes navigation simpler and easier with the addition of natural voice recognition to complement the point, wheel and gesture controls. The new remote also includes Voice Mate which recognizes the natural flow of language to facilitate quick and easy searching across the entire Smart TV ecosystem. LG Smart TV also offers an advanced service, Now On, which makes recommendations on trending video-on-demand (VoD) and broadcast programs so viewers can access content based on popularity or individual preference. Results pop up with handy thumbnail images for faster and easier selection from a range of sources. And Tag On, LG’s NFC-based device-pairing feature, makes accessing content even simpler and more convenient. Pairing devices is as simple as holding a smartphone or other NFC-enabled mobile device against the NFC sticker on LG’s Cinema 3D Smart TV.

New 2013 Smart TVs adopt LG’s Cinema Screen Design with a narrower bezel to provide a greater sense of immersion and viewer enjoyment. The Magic Stand further enhances this effect, enabling the TV to appear as if floating on air. Both elegant and functional, the stand complements the screen by minimizing visual distractions. The stand also features a convenient swivel and roller function, allowing the TV to be repositioned with ease in any room.

LG’s new 2013 Cinema 3D Smart TV lineup will be available starting today in Korea with other markets to follow.

All images accredited to LG.

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